{"id":502,"date":"2026-06-05T17:40:26","date_gmt":"2026-06-05T22:40:26","guid":{"rendered":"https:\/\/resources.fit901.com\/about-rob-yahn\/"},"modified":"2026-06-05T18:09:27","modified_gmt":"2026-06-05T23:09:27","slug":"about-rob-yahn","status":"publish","type":"page","link":"https:\/\/resources.fit901.com\/about-rob-yahn\/","title":{"rendered":"About Rob Yahn \u2014 Founder &#038; Head Coach of Fit 901"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fit901.com\/resources\/wp-content\/uploads\/2026\/06\/rob-yahn-fit901.png\" alt=\"Rob Yahn, founder of Fit 901\" width=\"300\" height=\"300\"\/><\/figure>\n<p>Rob Yahn is the founder and owner of Fit 901 in Memphis, Tennessee &#8212; formerly CrossFit 901, the second CrossFit affiliate in the city. He has been coaching people toward strength and health for more than fifteen years, and training others since the early 1990s.<\/p>\n<p>Rob entered the fire service in 1994 and joined the Memphis Fire Department in 1996, where he serves as a Fire Lieutenant closing out a 32-year fire-service career. He became a Firefighter Paramedic and has worked most of his career downtown and midtown on some of the busiest truck companies in the country, including Snorkel 13 and Truck 13. He drove Engine 33 at Memphis International Airport and Truck 2 downtown across from St. Jude, was promoted to Lieutenant at the Fire Training Center, and has trained and evaluated firefighters across the department.<\/p>\n<p>A USA Weightlifting&#8211;certified coach and CrossFit Level 2 Trainer, Rob is also a Krav Maga instructor certified through Krav Maga Global (KMG) in Combat\/Fight and Third Party Protection, having trained and certified in the United States, Europe, and Israel. That blend of emergency-service, tactical, and coaching experience shapes how he works: fitness should make real life easier, safer, and longer. He coaches everyday people, first responders, and adults from their 20s to their 70s and beyond &#8212; meeting each at their current level and coaching them to their best &#8212; with functional strength, habits-based nutrition, and life coaching built to hold up under a hard week.<\/p>\n<h2 class=\"wp-block-heading\">Credentials<\/h2>\n<ul class=\"wp-block-list\"><li>Fire Lieutenant, Memphis Fire Department<\/li><li>Firefighter \/ Paramedic &#8212; in the fire service since 1994 (32 years); 30+ years with the Memphis Fire Department on some of the busiest truck companies in the country<\/li><li>USA Weightlifting (USAW) Certified Coach<\/li><li>CrossFit Level 2 Trainer (CF-L2)<\/li><li>Krav Maga Global (KMG) Certified Instructor &#8212; Combat\/Fight and Third Party Protection; trained in the U.S., Europe, and Israel<\/li><li>Founder, Fit 901 (formerly CrossFit 901)<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Rob Yahn is the founder and owner of Fit 901 in Memphis, Tennessee &#8212; formerly CrossFit 901, the second CrossFit affiliate in the city. He has been coaching people toward strength and health for more than fifteen years, and training others since the early 1990s. Rob entered the fire service in 1994 and joined the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-502","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Rob Yahn \u2014 Founder &amp; Head Coach of Fit 901 - Fit 901 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.fit901.com\/about-rob-yahn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Rob Yahn \u2014 Founder &amp; Head Coach of Fit 901 - Fit 901 Blog\" \/>\n<meta property=\"og:description\" content=\"Rob Yahn is the founder and owner of Fit 901 in Memphis, Tennessee &#8212; formerly CrossFit 901, the second CrossFit affiliate in the city. He has been coaching people toward strength and health for more than fifteen years, and training others since the early 1990s. Rob entered the fire service in 1994 and joined the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.fit901.com\/about-rob-yahn\/\" \/>\n<meta property=\"og:site_name\" content=\"Fit 901 Blog\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-05T23:09:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fit901.com\/resources\/wp-content\/uploads\/2026\/06\/rob-yahn-fit901.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/about-rob-yahn\\\/\",\"url\":\"https:\\\/\\\/resources.fit901.com\\\/about-rob-yahn\\\/\",\"name\":\"About Rob Yahn \u2014 Founder & Head Coach of Fit 901 - Fit 901 Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/about-rob-yahn\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/about-rob-yahn\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fit901.com\\\/resources\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/rob-yahn-fit901.png\",\"datePublished\":\"2026-06-05T22:40:26+00:00\",\"dateModified\":\"2026-06-05T23:09:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/about-rob-yahn\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/resources.fit901.com\\\/about-rob-yahn\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/about-rob-yahn\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fit901.com\\\/resources\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/rob-yahn-fit901.png\",\"contentUrl\":\"https:\\\/\\\/fit901.com\\\/resources\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/rob-yahn-fit901.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/about-rob-yahn\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/resources.fit901.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About Rob Yahn \u2014 Founder &#038; Head Coach of Fit 901\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/#website\",\"url\":\"https:\\\/\\\/resources.fit901.com\\\/\",\"name\":\"Fit 901 Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/resources.fit901.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"HealthClub\",\"LocalBusiness\"],\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\",\"name\":\"Fit 901\",\"url\":\"https:\\\/\\\/fit901.com\",\"telephone\":\"901-657-4552\",\"image\":\"https:\\\/\\\/fit901.com\\\/resources\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/rob-yahn-fit901.png\",\"priceRange\":\"$$\",\"description\":\"Fit 901 is a by-appointment-only strength and accountability coaching gym in Memphis, TN. We specialize in helping people stay consistent and stick to their plan \u2014 coaching adults from their 20s into their 70s and beyond through personal and small-group training, functional fitness, habits-based nutrition, medical weight loss support, peptide therapy, longevity, and first-responder fitness.\",\"slogan\":\"Accountability and habits that stick.\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"80 Cumberland St\",\"addressLocality\":\"Memphis\",\"addressRegion\":\"TN\",\"postalCode\":\"38112\",\"addressCountry\":\"US\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":35.1384213,\"longitude\":-89.9703233},\"hasMap\":\"https:\\\/\\\/www.google.com\\\/maps\\\/search\\\/?api=1&query=80+Cumberland+St+Memphis+TN+38112\",\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"},\"hasOfferCatalog\":{\"@type\":\"OfferCatalog\",\"name\":\"Fit 901 Coaching Services\",\"itemListElement\":[{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Personal Training\",\"serviceType\":\"Personal Training\",\"url\":\"https:\\\/\\\/fit901.com\\\/personal-training\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Small-Group & Semi-Private Training\",\"serviceType\":\"Small-Group & Semi-Private Training\",\"url\":\"https:\\\/\\\/fit901.com\\\/group-training\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Physician-Led Medical Weight Loss\",\"serviceType\":\"Physician-Led Medical Weight Loss\",\"url\":\"https:\\\/\\\/fit901.com\\\/medical-weight-loss\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Peptide Therapy\",\"serviceType\":\"Peptide Therapy\",\"url\":\"https:\\\/\\\/fit901.com\\\/peptides\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Longevity & Healthy-Aging Fitness\",\"serviceType\":\"Longevity & Healthy-Aging Fitness\",\"url\":\"https:\\\/\\\/fit901.com\\\/longevity\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"First Responder & Tactical Fitness\",\"serviceType\":\"First Responder & Tactical Fitness\",\"url\":\"https:\\\/\\\/fit901.com\\\/tactical-performance\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Online Coaching\",\"serviceType\":\"Online Coaching\",\"url\":\"https:\\\/\\\/fit901.com\\\/online-coaching\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Nutrition & Accountability Coaching\",\"serviceType\":\"Nutrition & Accountability Coaching\",\"url\":\"https:\\\/\\\/fit901.com\\\/nutrition\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}}]},\"founder\":{\"@type\":\"Person\",\"name\":\"Rob Yahn\",\"url\":\"https:\\\/\\\/fit901.com\\\/resources\\\/about-rob-yahn\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/crossfit901\",\"https:\\\/\\\/www.facebook.com\\\/120086504670215\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About Rob Yahn \u2014 Founder & Head Coach of Fit 901 - Fit 901 Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resources.fit901.com\/about-rob-yahn\/","og_locale":"en_US","og_type":"article","og_title":"About Rob Yahn \u2014 Founder & Head Coach of Fit 901 - Fit 901 Blog","og_description":"Rob Yahn is the founder and owner of Fit 901 in Memphis, Tennessee &#8212; formerly CrossFit 901, the second CrossFit affiliate in the city. He has been coaching people toward strength and health for more than fifteen years, and training others since the early 1990s. Rob entered the fire service in 1994 and joined the [&hellip;]","og_url":"https:\/\/resources.fit901.com\/about-rob-yahn\/","og_site_name":"Fit 901 Blog","article_modified_time":"2026-06-05T23:09:27+00:00","og_image":[{"url":"https:\/\/fit901.com\/resources\/wp-content\/uploads\/2026\/06\/rob-yahn-fit901.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/resources.fit901.com\/about-rob-yahn\/","url":"https:\/\/resources.fit901.com\/about-rob-yahn\/","name":"About Rob Yahn \u2014 Founder & Head Coach of Fit 901 - Fit 901 Blog","isPartOf":{"@id":"https:\/\/resources.fit901.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/resources.fit901.com\/about-rob-yahn\/#primaryimage"},"image":{"@id":"https:\/\/resources.fit901.com\/about-rob-yahn\/#primaryimage"},"thumbnailUrl":"https:\/\/fit901.com\/resources\/wp-content\/uploads\/2026\/06\/rob-yahn-fit901.png","datePublished":"2026-06-05T22:40:26+00:00","dateModified":"2026-06-05T23:09:27+00:00","breadcrumb":{"@id":"https:\/\/resources.fit901.com\/about-rob-yahn\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/resources.fit901.com\/about-rob-yahn\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/resources.fit901.com\/about-rob-yahn\/#primaryimage","url":"https:\/\/fit901.com\/resources\/wp-content\/uploads\/2026\/06\/rob-yahn-fit901.png","contentUrl":"https:\/\/fit901.com\/resources\/wp-content\/uploads\/2026\/06\/rob-yahn-fit901.png"},{"@type":"BreadcrumbList","@id":"https:\/\/resources.fit901.com\/about-rob-yahn\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/resources.fit901.com\/"},{"@type":"ListItem","position":2,"name":"About Rob Yahn \u2014 Founder &#038; Head Coach of Fit 901"}]},{"@type":"WebSite","@id":"https:\/\/resources.fit901.com\/#website","url":"https:\/\/resources.fit901.com\/","name":"Fit 901 Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/resources.fit901.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["HealthClub","LocalBusiness"],"@id":"https:\/\/fit901.com\/#localbusiness","name":"Fit 901","url":"https:\/\/fit901.com","telephone":"901-657-4552","image":"https:\/\/fit901.com\/resources\/wp-content\/uploads\/2026\/06\/rob-yahn-fit901.png","priceRange":"$$","description":"Fit 901 is a by-appointment-only strength and accountability coaching gym in Memphis, TN. We specialize in helping people stay consistent and stick to their plan \u2014 coaching adults from their 20s into their 70s and beyond through personal and small-group training, functional fitness, habits-based nutrition, medical weight loss support, peptide therapy, longevity, and first-responder fitness.","slogan":"Accountability and habits that stick.","address":{"@type":"PostalAddress","streetAddress":"80 Cumberland St","addressLocality":"Memphis","addressRegion":"TN","postalCode":"38112","addressCountry":"US"},"geo":{"@type":"GeoCoordinates","latitude":35.1384213,"longitude":-89.9703233},"hasMap":"https:\/\/www.google.com\/maps\/search\/?api=1&query=80+Cumberland+St+Memphis+TN+38112","areaServed":{"@type":"City","name":"Memphis, TN"},"hasOfferCatalog":{"@type":"OfferCatalog","name":"Fit 901 Coaching Services","itemListElement":[{"@type":"Offer","itemOffered":{"@type":"Service","name":"Personal Training","serviceType":"Personal Training","url":"https:\/\/fit901.com\/personal-training","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Small-Group & Semi-Private Training","serviceType":"Small-Group & Semi-Private Training","url":"https:\/\/fit901.com\/group-training","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Physician-Led Medical Weight Loss","serviceType":"Physician-Led Medical Weight Loss","url":"https:\/\/fit901.com\/medical-weight-loss","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Peptide Therapy","serviceType":"Peptide Therapy","url":"https:\/\/fit901.com\/peptides","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Longevity & Healthy-Aging Fitness","serviceType":"Longevity & Healthy-Aging Fitness","url":"https:\/\/fit901.com\/longevity","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"First Responder & Tactical Fitness","serviceType":"First Responder & Tactical Fitness","url":"https:\/\/fit901.com\/tactical-performance","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Online Coaching","serviceType":"Online Coaching","url":"https:\/\/fit901.com\/online-coaching","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Nutrition & Accountability Coaching","serviceType":"Nutrition & Accountability Coaching","url":"https:\/\/fit901.com\/nutrition","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}}]},"founder":{"@type":"Person","name":"Rob Yahn","url":"https:\/\/fit901.com\/resources\/about-rob-yahn\/"},"sameAs":["https:\/\/www.instagram.com\/crossfit901","https:\/\/www.facebook.com\/120086504670215"]}]}},"_links":{"self":[{"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/pages\/502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/comments?post=502"}],"version-history":[{"count":1,"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/pages\/502\/revisions"}],"predecessor-version":[{"id":503,"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/pages\/502\/revisions\/503"}],"wp:attachment":[{"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/media?parent=502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}