{"id":33,"date":"2025-02-17T00:00:00","date_gmt":"2025-02-17T00:00:00","guid":{"rendered":"https:\/\/fit901.detonatorsites.com\/why-i-do-what-i-do\/"},"modified":"2026-04-13T06:28:56","modified_gmt":"2026-04-13T06:28:56","slug":"why-i-do-what-i-do","status":"publish","type":"post","link":"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/","title":{"rendered":"Why I Do What I Do"},"content":{"rendered":"<p  >Hey everyone,<\/p>\n<p  >I owe you all an apology. I haven\u2019t ever posted much here, but I was talking with a couple of friends today who pointed out that someone named Wallace had taken over my page and was posting about a weight loss supplement with \u201cmagical\u201d results. That wasn\u2019t me, and I\u2019m really sorry about that.  I think he tried to take advantage, hoping to reach our gym clients &amp; potential clients.<\/p>\n<p  >For those who don\u2019t know, I\u2019ve operated Fit 901 | CrossFit 901 for over 15 years, where we offer coaching programs that go beyond just fitness. We help people transform their lives through a combination of fitness, nutrition, accountability, mindset, and lifestyle coaching. It\u2019s about more than just shedding pounds\u2014it\u2019s about helping people break through the barriers they\u2019ve set for themselves and live their best lives.<\/p>\n<p  >\n<p><img loading=\"lazy\" decoding=\"async\" style=\"height: 454px;width: 618px; max-width: 100%;\" src=\"https:\/\/storage.googleapis.com\/msgsndr\/tm8Dxz88sJbOqq3JnUhL\/media\/67b51a4b3c8a6f154534ba1c.jpeg\" alt=\"Happy people after workout.\" title=\"Happy people after workout.\" class=\"wp-image\" width=\"618\" height=\"454\"><\/p>\n<p  >They asked me why I\u2019ve kept the gym running, especially since it takes up so much of my time outside of work at the Fire Department. Honestly, I\u2019ve thought about closing it down a few times. I\u2019d love to have more free time for myself, but my exit plan always winds up to be to keep enough equipment so I can just turn right around and open it right back up again.  Clearly, I\u2019m not quite ready to go.<\/p>\n<p  >Why? Because seeing people transform is the most rewarding thing I\u2019ve ever done. I talk to people every day who feel stuck or frustrated, trapped by invisible limits they\u2019ve placed on themselves. There\u2019s no better feeling than helping someone push past those limits\u2014whether that\u2019s lifting more weight than they ever thought possible, losing over 150 pounds, or getting a dream job they never thought they were capable of.<\/p>\n<p  >I\u2019ve seen transformations in every sense: a 21-year-old who was too self-conscious to go to the beach because of his weight is now thriving with confidence and enjoying life to the fullest. I\u2019ve watched people get clean, get off their medications, and even get married because they found strength, confidence, and a sense of purpose in our gym.<\/p>\n<p  >If I didn\u2019t show up every day, I\u2019d miss out on those moments, and honestly, that brings me joy and gives me purpose.<\/p>\n<p  >So, thank you for sticking with me, and for those of you who have supported Fit 901 | CrossFit 901, I can\u2019t express how grateful I am to be part of your journey. That\u2019s why I do it.<\/p>\n<p  >\n<p  >\n","protected":false},"excerpt":{"rendered":"<p>Hey everyone, I owe you all an apology. I haven\u2019t ever posted much here, but I was talking with a couple of friends today who pointed out that someone named Wallace had taken over my page and was posting about a weight loss supplement with \u201cmagical\u201d results. That wasn\u2019t me, and I\u2019m really sorry about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,9,7,6,10,5,4],"tags":[24,14,18,16,20,12,22,17],"class_list":["post-33","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-stories","category-crossfit","category-mental-wellness","category-nutrition","category-personal-training","category-transformations","category-weight-loss","tag-crossfit","tag-fat-loss","tag-fit-901","tag-fitness-memphis","tag-nutrition","tag-strength-training","tag-transformation-story","tag-weight-loss"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why I Do What I Do - Fit 901 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why I Do What I Do - Fit 901 Blog\" \/>\n<meta property=\"og:description\" content=\"Hey everyone, I owe you all an apology. I haven\u2019t ever posted much here, but I was talking with a couple of friends today who pointed out that someone named Wallace had taken over my page and was posting about a weight loss supplement with \u201cmagical\u201d results. That wasn\u2019t me, and I\u2019m really sorry about [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/\" \/>\n<meta property=\"og:site_name\" content=\"Fit 901 Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-17T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T06:28:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.fit901.com\/wp-content\/uploads\/2026\/04\/why-i-do-what-i-do.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fit 901 Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fit 901 Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/why-i-do-what-i-do\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/why-i-do-what-i-do\\\/\"},\"author\":{\"name\":\"Fit 901 Team\",\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/#\\\/schema\\\/person\\\/92f2e8680dae1d2c1d32a7ea7e017041\"},\"headline\":\"Why I Do What I Do\",\"datePublished\":\"2025-02-17T00:00:00+00:00\",\"dateModified\":\"2026-04-13T06:28:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/why-i-do-what-i-do\\\/\"},\"wordCount\":426,\"image\":{\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/why-i-do-what-i-do\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.fit901.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/why-i-do-what-i-do.jpg\",\"keywords\":[\"CrossFit\",\"Fat Loss\",\"Fit 901\",\"Fitness Memphis\",\"Nutrition\",\"Strength Training\",\"Transformation Story\",\"Weight Loss\"],\"articleSection\":[\"Client Stories\",\"CrossFit\",\"Mental Wellness\",\"Nutrition\",\"Personal Training\",\"Transformations\",\"Weight Loss\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/why-i-do-what-i-do\\\/\",\"url\":\"https:\\\/\\\/resources.fit901.com\\\/why-i-do-what-i-do\\\/\",\"name\":\"Why I Do What I Do - Fit 901 Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/why-i-do-what-i-do\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/why-i-do-what-i-do\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.fit901.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/why-i-do-what-i-do.jpg\",\"datePublished\":\"2025-02-17T00:00:00+00:00\",\"dateModified\":\"2026-04-13T06:28:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/#\\\/schema\\\/person\\\/92f2e8680dae1d2c1d32a7ea7e017041\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/why-i-do-what-i-do\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/resources.fit901.com\\\/why-i-do-what-i-do\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/why-i-do-what-i-do\\\/#primaryimage\",\"url\":\"https:\\\/\\\/resources.fit901.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/why-i-do-what-i-do.jpg\",\"contentUrl\":\"https:\\\/\\\/resources.fit901.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/why-i-do-what-i-do.jpg\",\"width\":1024,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/why-i-do-what-i-do\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/resources.fit901.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why I Do What I Do\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/#website\",\"url\":\"https:\\\/\\\/resources.fit901.com\\\/\",\"name\":\"Fit 901 Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/resources.fit901.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/resources.fit901.com\\\/#\\\/schema\\\/person\\\/92f2e8680dae1d2c1d32a7ea7e017041\",\"name\":\"Rob Yahn\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/fit901.com\\\/resources\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/rob-yahn-fit901.png\",\"contentUrl\":\"https:\\\/\\\/fit901.com\\\/resources\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/rob-yahn-fit901.png\",\"caption\":\"Rob Yahn, founder of Fit 901\"},\"sameAs\":[\"https:\\\/\\\/fit901.com\\\/resources\\\/about-rob-yahn\\\/\"],\"url\":\"https:\\\/\\\/fit901.com\\\/resources\\\/about-rob-yahn\\\/\",\"description\":\"Rob Yahn is the founder and owner of Fit 901 (formerly CrossFit 901) in Memphis, Tennessee, and a Memphis Fire Department Lieutenant with more than three decades of service as a firefighter and paramedic on some of the busiest truck companies in the country. A USA Weightlifting\u2013certified coach, CrossFit Level 2 Trainer, and Krav Maga instructor trained in the U.S., Europe, and Israel, he has coached strength, nutrition, and habits for more than 15 years \u2014 blending functional training, habits-based nutrition, and life coaching to help everyday people, first responders, and adults over 40 build strength and health that hold up in real life.\",\"jobTitle\":\"Founder & Head Coach\",\"worksFor\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"knowsAbout\":[\"Strength and conditioning\",\"Functional fitness\",\"First responder and firefighter fitness\",\"Tactical fitness\",\"Medical weight loss\",\"Sustainable fat loss\",\"Habits-based nutrition\",\"Longevity and healthy aging\",\"Recovery\",\"Life and habit coaching\",\"CrossFit\"],\"hasCredential\":[{\"@type\":\"EducationalOccupationalCredential\",\"credentialCategory\":\"Professional certification or qualification\",\"name\":\"Fire Lieutenant, Memphis Fire Department\"},{\"@type\":\"EducationalOccupationalCredential\",\"credentialCategory\":\"Professional certification or qualification\",\"name\":\"Firefighter \\\/ Paramedic \u2014 30+ years on some of the busiest truck companies in the country\"},{\"@type\":\"EducationalOccupationalCredential\",\"credentialCategory\":\"Professional certification or qualification\",\"name\":\"USA Weightlifting (USAW) Certified Coach\"},{\"@type\":\"EducationalOccupationalCredential\",\"credentialCategory\":\"Professional certification or qualification\",\"name\":\"CrossFit Level 2 Trainer (CF-L2)\"},{\"@type\":\"EducationalOccupationalCredential\",\"credentialCategory\":\"Professional certification or qualification\",\"name\":\"Krav Maga Global (KMG) Certified Instructor \u2014 trained in the U.S., Europe, and Israel\"},{\"@type\":\"EducationalOccupationalCredential\",\"credentialCategory\":\"Professional certification or qualification\",\"name\":\"Founder, Fit 901 (formerly CrossFit 901)\"}]},{\"@type\":[\"HealthClub\",\"LocalBusiness\"],\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\",\"name\":\"Fit 901\",\"url\":\"https:\\\/\\\/fit901.com\",\"telephone\":\"901-657-4552\",\"image\":\"https:\\\/\\\/fit901.com\\\/resources\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/rob-yahn-fit901.png\",\"priceRange\":\"$$\",\"description\":\"Fit 901 is a by-appointment-only strength and accountability coaching gym in Memphis, TN. We specialize in helping people stay consistent and stick to their plan \u2014 coaching adults from their 20s into their 70s and beyond through personal and small-group training, functional fitness, habits-based nutrition, medical weight loss support, peptide therapy, longevity, and first-responder fitness.\",\"slogan\":\"Accountability and habits that stick.\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"80 Cumberland St\",\"addressLocality\":\"Memphis\",\"addressRegion\":\"TN\",\"postalCode\":\"38112\",\"addressCountry\":\"US\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":35.1384213,\"longitude\":-89.9703233},\"hasMap\":\"https:\\\/\\\/www.google.com\\\/maps\\\/search\\\/?api=1&query=80+Cumberland+St+Memphis+TN+38112\",\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"},\"hasOfferCatalog\":{\"@type\":\"OfferCatalog\",\"name\":\"Fit 901 Coaching Services\",\"itemListElement\":[{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Personal Training\",\"serviceType\":\"Personal Training\",\"url\":\"https:\\\/\\\/fit901.com\\\/personal-training\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Small-Group & Semi-Private Training\",\"serviceType\":\"Small-Group & Semi-Private Training\",\"url\":\"https:\\\/\\\/fit901.com\\\/group-training\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Physician-Led Medical Weight Loss\",\"serviceType\":\"Physician-Led Medical Weight Loss\",\"url\":\"https:\\\/\\\/fit901.com\\\/medical-weight-loss\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Peptide Therapy\",\"serviceType\":\"Peptide Therapy\",\"url\":\"https:\\\/\\\/fit901.com\\\/peptides\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Longevity & Healthy-Aging Fitness\",\"serviceType\":\"Longevity & Healthy-Aging Fitness\",\"url\":\"https:\\\/\\\/fit901.com\\\/longevity\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"First Responder & Tactical Fitness\",\"serviceType\":\"First Responder & Tactical Fitness\",\"url\":\"https:\\\/\\\/fit901.com\\\/tactical-performance\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Online Coaching\",\"serviceType\":\"Online Coaching\",\"url\":\"https:\\\/\\\/fit901.com\\\/online-coaching\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Nutrition & Accountability Coaching\",\"serviceType\":\"Nutrition & Accountability Coaching\",\"url\":\"https:\\\/\\\/fit901.com\\\/nutrition\",\"provider\":{\"@id\":\"https:\\\/\\\/fit901.com\\\/#localbusiness\"},\"areaServed\":{\"@type\":\"City\",\"name\":\"Memphis, TN\"}}}]},\"founder\":{\"@type\":\"Person\",\"name\":\"Rob Yahn\",\"url\":\"https:\\\/\\\/fit901.com\\\/resources\\\/about-rob-yahn\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/crossfit901\",\"https:\\\/\\\/www.facebook.com\\\/120086504670215\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why I Do What I Do - Fit 901 Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/","og_locale":"en_US","og_type":"article","og_title":"Why I Do What I Do - Fit 901 Blog","og_description":"Hey everyone, I owe you all an apology. I haven\u2019t ever posted much here, but I was talking with a couple of friends today who pointed out that someone named Wallace had taken over my page and was posting about a weight loss supplement with \u201cmagical\u201d results. That wasn\u2019t me, and I\u2019m really sorry about [&hellip;]","og_url":"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/","og_site_name":"Fit 901 Blog","article_published_time":"2025-02-17T00:00:00+00:00","article_modified_time":"2026-04-13T06:28:56+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/resources.fit901.com\/wp-content\/uploads\/2026\/04\/why-i-do-what-i-do.jpg","type":"image\/jpeg"}],"author":"Fit 901 Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Fit 901 Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/#article","isPartOf":{"@id":"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/"},"author":{"name":"Fit 901 Team","@id":"https:\/\/resources.fit901.com\/#\/schema\/person\/92f2e8680dae1d2c1d32a7ea7e017041"},"headline":"Why I Do What I Do","datePublished":"2025-02-17T00:00:00+00:00","dateModified":"2026-04-13T06:28:56+00:00","mainEntityOfPage":{"@id":"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/"},"wordCount":426,"image":{"@id":"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/#primaryimage"},"thumbnailUrl":"https:\/\/resources.fit901.com\/wp-content\/uploads\/2026\/04\/why-i-do-what-i-do.jpg","keywords":["CrossFit","Fat Loss","Fit 901","Fitness Memphis","Nutrition","Strength Training","Transformation Story","Weight Loss"],"articleSection":["Client Stories","CrossFit","Mental Wellness","Nutrition","Personal Training","Transformations","Weight Loss"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/","url":"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/","name":"Why I Do What I Do - Fit 901 Blog","isPartOf":{"@id":"https:\/\/resources.fit901.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/#primaryimage"},"image":{"@id":"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/#primaryimage"},"thumbnailUrl":"https:\/\/resources.fit901.com\/wp-content\/uploads\/2026\/04\/why-i-do-what-i-do.jpg","datePublished":"2025-02-17T00:00:00+00:00","dateModified":"2026-04-13T06:28:56+00:00","author":{"@id":"https:\/\/resources.fit901.com\/#\/schema\/person\/92f2e8680dae1d2c1d32a7ea7e017041"},"breadcrumb":{"@id":"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/resources.fit901.com\/why-i-do-what-i-do\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/#primaryimage","url":"https:\/\/resources.fit901.com\/wp-content\/uploads\/2026\/04\/why-i-do-what-i-do.jpg","contentUrl":"https:\/\/resources.fit901.com\/wp-content\/uploads\/2026\/04\/why-i-do-what-i-do.jpg","width":1024,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/resources.fit901.com\/why-i-do-what-i-do\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/resources.fit901.com\/"},{"@type":"ListItem","position":2,"name":"Why I Do What I Do"}]},{"@type":"WebSite","@id":"https:\/\/resources.fit901.com\/#website","url":"https:\/\/resources.fit901.com\/","name":"Fit 901 Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/resources.fit901.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/resources.fit901.com\/#\/schema\/person\/92f2e8680dae1d2c1d32a7ea7e017041","name":"Rob Yahn","image":{"@type":"ImageObject","url":"https:\/\/fit901.com\/resources\/wp-content\/uploads\/2026\/06\/rob-yahn-fit901.png","contentUrl":"https:\/\/fit901.com\/resources\/wp-content\/uploads\/2026\/06\/rob-yahn-fit901.png","caption":"Rob Yahn, founder of Fit 901"},"sameAs":["https:\/\/fit901.com\/resources\/about-rob-yahn\/"],"url":"https:\/\/fit901.com\/resources\/about-rob-yahn\/","description":"Rob Yahn is the founder and owner of Fit 901 (formerly CrossFit 901) in Memphis, Tennessee, and a Memphis Fire Department Lieutenant with more than three decades of service as a firefighter and paramedic on some of the busiest truck companies in the country. A USA Weightlifting\u2013certified coach, CrossFit Level 2 Trainer, and Krav Maga instructor trained in the U.S., Europe, and Israel, he has coached strength, nutrition, and habits for more than 15 years \u2014 blending functional training, habits-based nutrition, and life coaching to help everyday people, first responders, and adults over 40 build strength and health that hold up in real life.","jobTitle":"Founder & Head Coach","worksFor":{"@id":"https:\/\/fit901.com\/#localbusiness"},"knowsAbout":["Strength and conditioning","Functional fitness","First responder and firefighter fitness","Tactical fitness","Medical weight loss","Sustainable fat loss","Habits-based nutrition","Longevity and healthy aging","Recovery","Life and habit coaching","CrossFit"],"hasCredential":[{"@type":"EducationalOccupationalCredential","credentialCategory":"Professional certification or qualification","name":"Fire Lieutenant, Memphis Fire Department"},{"@type":"EducationalOccupationalCredential","credentialCategory":"Professional certification or qualification","name":"Firefighter \/ Paramedic \u2014 30+ years on some of the busiest truck companies in the country"},{"@type":"EducationalOccupationalCredential","credentialCategory":"Professional certification or qualification","name":"USA Weightlifting (USAW) Certified Coach"},{"@type":"EducationalOccupationalCredential","credentialCategory":"Professional certification or qualification","name":"CrossFit Level 2 Trainer (CF-L2)"},{"@type":"EducationalOccupationalCredential","credentialCategory":"Professional certification or qualification","name":"Krav Maga Global (KMG) Certified Instructor \u2014 trained in the U.S., Europe, and Israel"},{"@type":"EducationalOccupationalCredential","credentialCategory":"Professional certification or qualification","name":"Founder, Fit 901 (formerly CrossFit 901)"}]},{"@type":["HealthClub","LocalBusiness"],"@id":"https:\/\/fit901.com\/#localbusiness","name":"Fit 901","url":"https:\/\/fit901.com","telephone":"901-657-4552","image":"https:\/\/fit901.com\/resources\/wp-content\/uploads\/2026\/06\/rob-yahn-fit901.png","priceRange":"$$","description":"Fit 901 is a by-appointment-only strength and accountability coaching gym in Memphis, TN. We specialize in helping people stay consistent and stick to their plan \u2014 coaching adults from their 20s into their 70s and beyond through personal and small-group training, functional fitness, habits-based nutrition, medical weight loss support, peptide therapy, longevity, and first-responder fitness.","slogan":"Accountability and habits that stick.","address":{"@type":"PostalAddress","streetAddress":"80 Cumberland St","addressLocality":"Memphis","addressRegion":"TN","postalCode":"38112","addressCountry":"US"},"geo":{"@type":"GeoCoordinates","latitude":35.1384213,"longitude":-89.9703233},"hasMap":"https:\/\/www.google.com\/maps\/search\/?api=1&query=80+Cumberland+St+Memphis+TN+38112","areaServed":{"@type":"City","name":"Memphis, TN"},"hasOfferCatalog":{"@type":"OfferCatalog","name":"Fit 901 Coaching Services","itemListElement":[{"@type":"Offer","itemOffered":{"@type":"Service","name":"Personal Training","serviceType":"Personal Training","url":"https:\/\/fit901.com\/personal-training","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Small-Group & Semi-Private Training","serviceType":"Small-Group & Semi-Private Training","url":"https:\/\/fit901.com\/group-training","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Physician-Led Medical Weight Loss","serviceType":"Physician-Led Medical Weight Loss","url":"https:\/\/fit901.com\/medical-weight-loss","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Peptide Therapy","serviceType":"Peptide Therapy","url":"https:\/\/fit901.com\/peptides","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Longevity & Healthy-Aging Fitness","serviceType":"Longevity & Healthy-Aging Fitness","url":"https:\/\/fit901.com\/longevity","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"First Responder & Tactical Fitness","serviceType":"First Responder & Tactical Fitness","url":"https:\/\/fit901.com\/tactical-performance","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Online Coaching","serviceType":"Online Coaching","url":"https:\/\/fit901.com\/online-coaching","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Nutrition & Accountability Coaching","serviceType":"Nutrition & Accountability Coaching","url":"https:\/\/fit901.com\/nutrition","provider":{"@id":"https:\/\/fit901.com\/#localbusiness"},"areaServed":{"@type":"City","name":"Memphis, TN"}}}]},"founder":{"@type":"Person","name":"Rob Yahn","url":"https:\/\/fit901.com\/resources\/about-rob-yahn\/"},"sameAs":["https:\/\/www.instagram.com\/crossfit901","https:\/\/www.facebook.com\/120086504670215"]}]}},"_links":{"self":[{"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/posts\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":2,"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/posts\/33\/revisions"}],"predecessor-version":[{"id":114,"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/posts\/33\/revisions\/114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/media\/113"}],"wp:attachment":[{"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/media?parent=33"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/categories?post=33"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.fit901.com\/wp-json\/wp\/v2\/tags?post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}