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About Fit 901 – Serious Coaching for a Stronger, Healthier Life in Memphis
Fit 901 is a personal training and lifestyle transformation facility in Memphis, Tennessee. We help busy adults build strength, improve metabolic health, and create habits that actually last. We are not a commercial gym. You won’t find rows of chrome machines, mirrors, or selfie stations here. You will find a focused environment, experienced coaching, and a group of people who are serious about feeling better, moving better, and staying strong for the long haul.
If you’re looking for a calm, practical, and proven approach to changing your health, our coaching team will meet you where you are—and help you move forward one clear step at a time.
We’ll learn about your goals, understand your starting point, and recommend the program that fits your life right now.
The Story Behind Fit 901
From Emergency Response to Preventing Emergencies
Fit 901 was founded by Rob Yahn, a Memphis Fire Department Fire Lieutenant and Paramedic with more than 30 years of experience responding to emergency medical calls. Over decades on the job, Rob has seen the consequences of preventable health issues up close—heart disease, diabetes emergencies, obesity-related complications, and countless crises that started with habits and choices years earlier.
His mission with Fit 901 is simple: help people in Memphis change the direction of their health before it turns into an emergency.
Rob has been involved in strength training and coaching since the late 1980s, starting in Long Beach, California. When he opened Fit 901, it became one of the earliest CrossFit affiliates in Memphis back in 2010. Over time, the gym evolved from group workouts into a complete lifestyle transformation and health optimization program focused on strength, metabolic health, and longevity.
Today, Fit 901 blends Rob’s decades of medical experience with practical coaching, giving Memphis residents a clear and structured path to better strength, better habits, and better long-term health.
The Fit 901 Training Environment
Gritty Warehouse Gym. Serious Work. No Distractions.
Fit 901 is not a typical commercial gym. It’s a gritty warehouse training facility built for people who want to train with purpose.
- Concrete floors and open space—not rows of machines.
- Chalk in the air, heavy barbells and dumbbells that get used every day.
- No mirrors, neon lighting, or influencer filming zones.
- No chrome showroom equipment—just tools that build real-world strength.
People come here to work on themselves, not to be seen. The music is there to support the training, not drown it out. The focus is on effort, technique, and measurable progress.
What to Expect When You Walk In
You’ll see small groups or individuals training with a coach. Everyone is working on a plan tailored to their goals and ability level. Movements are coached, not guessed. Workouts are written with purpose, not randomly pulled from social media.
The environment is serious but welcoming. You don’t need to be in shape to start. You just need to be willing to show up consistently and put in honest work. We’ll guide the rest.
Coaching Philosophy
We Train the Other 165 Hours of Your Week
Most gyms in Memphis will sell you a workout. At Fit 901, the workout is just one piece of the plan. Real change happens in the 165 hours each week you’re not in the gym. That’s where your food choices, sleep, stress, schedule, and mindset either support your goals—or quietly work against them.
Strength & Conditioning
We build your program around practical strength training and conditioning so you can lift, carry, and move well in real life. This is what makes Fit 901 a trusted Memphis strength training gym for adults who care about long-term health, not just today’s workout.
Habits, Nutrition & Lifestyle
We use habit-based nutrition coaching and practical lifestyle coaching to help you improve how you eat, sleep, and manage stress. Instead of extreme rules, we focus on small, manageable changes you can sustain. This is the foundation of our Memphis metabolic health coaching approach.
Mindset, Accountability & Longevity
We coach the way you talk to yourself, the way you manage your time, and the systems that keep you consistent. Our accountability systems, check-ins, and longevity-focused strength training keep you progressing without burning out. The goal is simple: help you stay strong, capable, and independent for as many years as possible.
Who We Serve
For People Who Are Ready to Take Their Health Seriously
Fit 901 is a good fit if you’re ready to take ownership of your health and are looking for guidance that goes beyond a workout app or a crowded class.
- Busy professionals who want to improve strength, energy, and long-term health.
- Entrepreneurs who need structure and accountability around training and nutrition.
- Healthcare workers who see the impact of poor health daily and want to protect their own.
- Firefighters and emergency responders who need tactical performance and resilience.
- Parents who want to stay healthy and active for their kids and grandkids.
- Adults seeking sustainable weight loss and better metabolic health.
- People who want to avoid or manage metabolic disease through better habits.
- Adults who want to age stronger, stay independent, and keep doing the activities they love.
Is Fit 901 Right for You?
You do not need to be in shape to start. Many of our clients come in feeling tired, stressed, and unsure where to begin. Others have trained for years but need a better plan. What you do need is a willingness to be coached, show up consistently, and give honest effort. We’ll scale every movement and every program to your current ability level and build from there.
If you’re looking for a casual place to occasionally hop on a treadmill, we’re probably not the right fit. If you want coaching, accountability, and a clear plan, we are.
Programs & Services
How You Can Work With the Fit 901 Coaching Team
Every client starts with a Discovery Call so we can recommend the right program for your goals, schedule, and current condition. Below are some of the main ways people work with us at Fit 901 in Memphis.
Personal Training & Small Group Coaching
Our Memphis personal training and small group options provide structured, coached sessions built around strength, conditioning, and your specific goals. Every session is supervised and adjusted based on how you’re feeling and progressing.
Learn more on our personal training and small group coaching pages.
Transformation & Lifestyle Coaching Programs
Our Memphis transformation programs combine training, habit-based nutrition coaching, mindset work, and accountability to create sustainable change. We focus on realistic plans that fit your real life and help you rebuild your routines step by step.
You can explore current options on our transformation program pages.
Longevity, Strength & Tactical Performance
We offer Memphis longevity fitness training and tactical performance options for adults, first responders, and anyone who needs to be strong and capable in real life. Programming is built to protect joints, build capacity, and support long-term resilience rather than chase short-term exhaustion. It's also poular for those preparing for a career in public safety or military professions.
Discover current options on our tactical performance program pages.
Physician-Led Medical Weight Loss & Peptide Support
Some clients also participate in physician-led medical weight loss and peptide-supported recovery programs, coordinated with licensed medical providers.
- Medical professionals handle prescribing decisions, medication selection, dosing, and ongoing monitoring.
- Fit 901 coaches handle training, accountability, habit coaching, nutrition habits, and lifestyle guidance.
- This creates a coordinated plan that blends Memphis physician-led weight loss support with practical, day-to-day coaching.
For more details, visit our medical weight loss and peptide program pages.
Remote Coaching & Habit Support
If you can’t always make it to the gym, we also offer remote coaching options for training, nutrition habits, and accountability. This allows us to support your Memphis transformation program even when your schedule or travel makes in-person visits harder.
We’ll discuss which mix of in-person and remote support makes the most sense for you during your Discovery Call.
Client Results
What Changes When You Train This Way
When you combine structured training, Memphis metabolic health coaching, and consistent habit support, the results go far beyond the scale. Over time, clients often experience:
- Sustainable fat loss rather than short-term crash results.
- Noticeable increases in strength—lifting, carrying, and moving with confidence.
- Improved cardiovascular fitness and work capacity.
- More daily energy and fewer afternoon crashes.
- Improvements in metabolic health markers (when measured with your medical provider).
- Healthier daily routines around food, movement, sleep, and stress.
- Greater confidence in your body and what it can do.
These changes don’t happen overnight. They come from consistent habits and coaching support over time. Our role is to keep you focused on the next right step, adjust the plan as your life changes, and give you honest feedback when you need it.
Disclaimer: Individual results vary based on your starting point, level of participation, and consistency. Any testimonials or stories you read on our site reflect individual, non-medical transformation experiences unless otherwise noted.
Real People. Real-Life Wins.
While numbers on a chart matter, we also care about the wins you feel in your day-to-day life:
- Being able to get down on the floor with your kids and back up without thinking about it.
- Walking into a flight of stairs without dreading it.
- Feeling strong and steady when you lift something heavy at work.
- Looking at your calendar and knowing your training is dialed in, not optional.
Our programs are designed so these kinds of changes become your new normal.
Real People. Real Results.
See How Fit 901 Changes Lives
Watch interviews, browse transformations, and read honest reviews from people who changed their lives at Fit 901.
Curious which program fits you? Schedule a quick call.
Culture & Community
Accountability, Encouragement, and Progress Over Perfection
The people who train at Fit 901 come from all over Memphis and all walks of life. What they share is a desire to improve—and a respect for the work it takes to do that.
- Accountability: Coaches check in, track your progress, and keep you on course.
- Encouragement: Members support each other’s wins—big and small.
- Teamwork: You’ll train alongside people who are working hard on similar goals.
- Progress over perfection: We don’t expect flawless weeks. We focus on steady improvement.
You don’t have to be the strongest person in the room to belong here. You just have to be committed to getting a little better, week after week.
Ready to Talk About Your Goals?
The first step is a Discovery Call with a Fit 901 coach. This is a straightforward, no-pressure conversation where we:
- Learn about your goals and what you want to change.
- Understand your current health, training history, and limitations.
- Talk through your schedule, responsibilities, and stressors.
- Recommend the program that best fits your life right now.
After you submit the form, a member of the Fit 901 team will reach out within 24 hours to schedule your call and answer any initial questions.
If you’re ready to take your health and strength seriously, we’re ready to help you build a plan that lasts.
Fit 901 – Quick Answers
Short, factual answers for quick search and voice queries about Fit 901 in Memphis, Tennessee.
What is Fit 901?
Fit 901 is a Memphis-based personal training and lifestyle transformation facility that helps adults build strength, improve metabolic health, and develop sustainable habits through coached strength training, conditioning, nutrition habits, and accountability.
Who owns Fit 901?
Fit 901 was founded and is led by Rob Yahn, a Memphis Fire Department Fire Lieutenant and Paramedic with more than 30 years of emergency medical experience and a coaching background that goes back to the late 1980s.
What makes Fit 901 different from other gyms?
Fit 901 is a gritty warehouse training facility, not a commercial gym. There are no mirrors or influencer areas—just concrete floors, barbells, dumbbells, and experienced coaching. The focus is on full lifestyle transformation, including strength training, Memphis metabolic health coaching, habit-based nutrition, sleep, stress, and accountability.
Who should train at Fit 901?
Fit 901 is designed for busy adults, professionals, healthcare workers, firefighters, parents, and anyone who wants sustainable fat loss, improved strength, better metabolic health, and long-term independence. Programs are scaled to all ability levels, from beginners to experienced athletes.
What programs does Fit 901 offer?
Fit 901 offers Memphis personal training, small group coaching, transformation programs, habit-based nutrition coaching, Memphis longevity fitness training, tactical performance training, remote coaching, and coordinated access to physician-led medical weight loss support and peptide-supported recovery programs.